You need all the pieces to put it together. You need someone who understands the big picture to keep it all on track. In today's organizations, it is very easy to focus on the tasks; we hear managers all the time parading the phrase "stay the course". Well, if your job is to fiddle, is it ok to fiddle while Rome burns? Maybe you can't put out the fire, but you could at least stop fiddling long enough to call 911, right?
The key to successful business enterprise is to keep everyone marching in the same direction, and being able to change course for everyone quickly and accurately. The key to all of this is a clearly defined and published business philosophy. Each person in your organization should know where the business is going, why it is going there, and what the intended result will be. If you haven't published this to your employees, then you are behind. If you haven't written it down for yourself; if you can't immediately, as a business owner, define and articulate your philosophy, mission, goals, well then -- you could use some help.
Keep in mind, businesses have survived for years without these simple precepts. I have worked in many who no longer even know how they produce revenues, let alone profits. Once a wheel is in motion, it is difficult to stop. Increase the mass of the wheel, even more so. However, eventually it will run out of momentum, and stop rolling. The same is true for your business.
The road back to the basics is difficult, but each proprietor, CXO, president, etc... owes it to him/herself and to shareholders (where applicable) to challenge status quo and look to re-define (not necessarily modify, but clarify) their business strategy and start focusing on the path to reach that/those goal(s).
Thursday, September 4, 2008
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