What is it about returning home which makes us feel so great? Is it the comfort of being surrounded by our stuff? Is it truly a feeling of belonging? I don't know the answer, but as much as I enjoy traveling, I enjoy coming home equally.
How does this affect most of us in the business world? Do we long for home and comfort each day in our professional endeavors, the same as our personal? I think we do. I think this can be seen in our offices, our lunch compatriots, and our work style. Is this a good thing? Well, sometimes it is. Other times not.
We are in a really tough economic climate now; one which will force many businesses to change heavily in a short period of time or face extinction. As such, each one of us should stop thinking about how to make it through the day and start thinking about how to make it better. If we all want to be able to return to the safe, comfortable feeling of "home", then now is the time to adventure and travel (metaphorically) on behalf of your clients or company. Now is the time to be a skeptic and challenge everything static about all we do. The right questions to ask now are: "What do we do really well? Do our consumers still want that? How can we make that competency better? What other things can we do which leverage our core competencies without compromising what we really do well?"
Focus is more important now than ever. Companies should be shedding all they do not do well and center their efforts on leveraging the best that they are to continue. Let other (partner) companies provide services for other aspects (i.e. .. outsource email, HR, benefits planning, recruiting, etc...). They can do it better, and cheaper because it is their core competency. Focus now on your unique capabilities to win this battle.
....tomorrow....
-j
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment